Dr. Aluri is an internationally recognized scholar, speaker, and thought leader in hospitality innovation and technology. He has been invited to speak at several international and national shows and conferences. Dr. Aluri is a recipient of numerous awards from international, national, and state-level organizations in academia and industry. Recently, International Hospitality Institute (IHI) awarded Dr. Aluri as one of the global top 25 most influential educators in hospitality. He established the state-of-the-art space Hospitality Innovation and Technology (HIT) Lab at the John Chambers College of Business and Economics, West Virginia University (WVU).
Dr. Aluri’s academic and research expertise combines all areas of his education and research interests and focuses on hospitality information technology and management and information systems and how these areas impact international hospitality organizations, society, and education. His current focus is consumer behavior research regarding emerging technologies such as artificial intelligence, augmented reality, data mining, the Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets.
Dr. Aluri serves on the editorial and advisory boards of top and cutting-edge hospitality and tourism journals and organizations. Dr. Aluri is the Founding Director of the HIT Lab, a platform to bridge the gaps between academic and industry research. He incorporates real-life projects based on issues faced by hospitality businesses today so that students can get hands-on problem-solving experience. This ispart of Dr. Aluri’s teaching philosophy that students are best prepared for life after the classroom by getting real-life learning experiences with actual businesses along the way.
Dr. Aluri played a vital role in developing the Hospitality program at WVU. Dr. Aluri is an Associate Professor in the Hospitality program at the WVU John Chambers College of Business and Economics. The WVU’s Office of the Provost selected Dr. Aluri as the recipient of the 2021-23 Innovation, Design, and Entrepreneurship Applied (IDEA) Faculty Fellowship, a multi-disciplinary initiative to bolster the culture of entrepreneurship and innovation. He currently serves on the International Hospitality Information Technology Association (iHITA) board as the Director of Industry Networking.
Now more than ever, stakeholders in the global hospitality industry need to unite, support each other, and stand behind initiatives that promote and advocate for the industry.
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